Maynard assured quality in Cherry Mobile products, despite the continuous release of new phones, and it has proved credibility by partnering up with respected manufacturers and tech industry leaders such as Intel, Microsoft, Google, Facebook, Qualcomm, and MediaTek, among others in the development of its new phones.Ĭherry Mobile recently launched Cherry Mobile M1, a product of such partnerships and the epitome of integrated tech design. Aside from the call and text features, consumers get to enjoy a longer internet surfing through longer data promo duration.” Maynard says. This was in partnership with Globe Telecoms. Last year, Maynard ventured into the telecom business, by launching Cherry Prepaid SIM. NGU INDUSTRIES MOBILE SERIESIn this success, Cherry Mobile has launched several Flare Series which became game-changers in the smartphone segment. It has the right features, right price point and targeted the right market who wants to aspire on having an affordable smartphone that was feature-packed. This model has become the best-selling smartphone in the market then. In 2012, Cherry Mobile Flare was successfully launched. NGU INDUSTRIES MOBILE FULL“I am thankful that we have developed a very strong relationship with our dealers who gave their full support since we launched Cherry Mobile” Maynard added. Thanks to Maynard’s keen business acumen, he steered Cherry Mobile to swiftly overtake its rivals. We all work together, it’s a collective effort which is very important when you want to grow your business.” Maynard shares.Ĭherry Mobile has continued to take a lead in the race by developing more innovative devices, improving image and quality of all products, and at the same time, making their phones more accessible through competitive pricing.Ĭherry Mobile released products and rolled them out to the market quickly, ensuring that it was always the first. “I am very lucky to have teams who have brilliant minds. Maynard’s once small operation, consisting of a lean team of 50, has grown to include around 750 employees. The impressive reception of Cherry Mobile pushed as well exponential growth within the company. It would snag another prestigious award, this time from Yugatech, as the “Top Selling Mobile Phone Brand” in 2013, beating industry heavyweights. In 2010, a mere year after it was founded, Cherry Mobile was recognized as the “IT Company of the Year” by the Cyber press Awards. Thanks to the impressive reception of the first four models, Cherry Mobile rose to prominence with astonishing speed and secured its position as one of the rising stars in the local mobile phone market. He envisioned Cherry Mobile to be a brand that has “Everything for everyone.” Cherry Mobile was not here simply to provide mobile phones that the market wanted, but offer products that would elevate the mobile experience, as well as complement each individual’s lifestyle. Maynard was undoubtedly impressed, but not content. “At that time, handsets were so expensive – ranging around P25,000, so we offered a quality product that appealed greatly to consumers who were looking for a more affordable device,” explains Maynard. Starting with four models, Maynard launched Cherry Mobile to be in the competition. During that time, it seemed like an impossible feat as the market then was dominated by international tech giants such as Nokia and Blackberry.Įven with the surging “Proudly Pinoy” sentiments that urged consumers to support local brands, it posed a definite challenge.īut there was a great opportunity for business, and, more importantly, an even greater demand for affordable phones, which Maynard knew he could fill with Cherry Mobile. In 2009, seven years ago, entrepreneur Maynard Ngu had first considered breaking into the mobile phone scene by launching his own brand – Cherry Mobile, his brainchild. Through premium and affordable smartphones and devices that promise a seamless mobile experience, Cherry Mobile aims to hold onto its position as the leading local mobile phone brand in the country. At 37 years old, Maynard Ngu, the young CEO and visionary of Cherry Mobile has proven to many that a proudly local mobile brand can compete even against international tech titans.
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